When my son was born, like every mother, I wanted to give him the very best — especially when it came to the clothes he wore every day. Soft, breathable, pure cotton clothes that would let his skin breathe and his smile shine.
But what I found instead was disappointment.
Even the most popular, premium brands – with their high price tags and glossy labels – didn’t meet this basic expectation. The labels said “cotton,” but the fabric told another story. Digital printing, itchy tags and elastic bands so broad.

It wasn’t just about style — it was about comfort.

I remember one particular evening, watching my son tug at his waistband, fidgeting and whining. His joggers looked cute, sure — but they didn’t feel good. And that’s when it hit me:
If I, as a mother, was struggling so much to find something as basic as soft, 100% pure cotton everyday wear for my child — I couldn’t be the only one.

So, I decided to create it.

Kim & Mish was born out of this very real, very raw need — to make clothing that cares. Every jogger, every cord set is made with pure cotton — no hidden blends, no false promises. And we pay special attention to the small details that make a big difference:

• Super soft waistbands that don’t dig in
• No polyester mixes, ever
• Thoughtfully designed for real-life wear and tear by playful little explorers